Sam Parr

Sam Parr's Anti-MBA Learning Machine

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Learning Plan: Organic marketing on social media

Alright, let's dive into the no-BS learning plan for mastering Organic marketing on social media, ANTI-MBA style!

1. In a Nutshell

Organic marketing on social media is like throwing a party and inviting all your friends without paying for the guest list. You create awesome content, engage with people, and build a community that loves you so much they want to bring their friends too. It's free, but it takes effort and creativity to make the party rock.

2. Mental Models

  1. Attention Economy: Understand that attention is the new currency on social media. Your content needs to be so good that it captures and holds attention in a crowded feed.

    • Why it's important: Without attention, your message is lost in the noise.

  2. Pareto's Law: 20% of your effort generates 80% of your results. Focus on the high-impact activities.

    • Why it's important: It helps you prioritize and maximize your efforts.

  3. Social Proof: People trust recommendations from friends and influencers more than ads. Build a community that advocates for your brand.

    • Why it's important: It increases credibility and encourages others to join your party.

3. Core Concepts

  1. Content Strategy: Plan your content to resonate with your audience. Use a mix of educational, entertaining, and engaging content.

    • Why it's crucial: Keeps your audience interested and coming back for more.

  2. Engagement: Respond to comments, messages, and mentions. Engage with other accounts to build relationships.

    • Why it's crucial: Builds a loyal community that shares your content.

  3. Consistency: Post regularly and maintain a consistent tone and style.

    • Why it's crucial: Builds trust and keeps your audience engaged over time.

4. Game-Changing Resources

  1. Book: "Influence" by Robert Cialdini

    • Why it's awesome: Teaches you how to understand and use the principles of influence to get people to do what you want.
    • Covers: Understanding human psychology and behavior.

  2. Video: "Sam Parr: Copywriting... What You Need to Know"

    • Why it's awesome: Provides practical tips on creating viral content and building trust through writing.
    • Covers: Effective copywriting techniques for social media.

  3. Article: "Sam Parr's Content Strategy"

    • Why it's awesome: Offers a step-by-step guide to creating compelling content that grabs attention.
    • Covers: Practical steps for creating engaging content.

5. Action Plan

  1. Experiment with Different Content Formats:

    • Try videos, posts, stories, and reels. See what works best for your audience.
    • High-impact activity: Helps you find what resonates most with your audience.

  2. Engage in a Social Media Challenge:

    • Choose a specific challenge like posting daily for a month or doing a live session weekly.
    • High-impact activity: Builds consistency and engagement.

  3. Collaborate with Influencers or Peers:

    • Partner with influencers or industry peers to reach new audiences.
    • High-impact activity: Increases your reach and credibility.

6. The Ultimate Challenge

  • Project: Launch a Month-Long Social Media Campaign:
    • Set specific goals (e.g., increase followers by 20%, boost engagement by 50%).
    • Create a content calendar and stick to it.
    • Engage daily and measure your results.
    • High-impact activity: Proves your mastery and provides actionable insights.

7. Knowledge Check

  1. What is the Attention Economy?

    • Answer: The attention economy refers to the idea that attention is a scarce resource and the currency of the digital age.

  2. Why is Consistency Important in Social Media?

    • Answer: Consistency builds trust and keeps your audience engaged over time.

  3. What is Social Proof?

    • Answer: Social proof is the phenomenon where people adopt the actions of others when they are uncertain.

  4. What is the Pareto Principle?

    • Answer: The Pareto Principle suggests that 20% of your effort generates 80% of your results.

  5. Why is Engagement Crucial on Social Media?

    • Answer: Engagement builds relationships and increases the likelihood of your content being shared.

8. Pitfall Alert

  1. Overreliance on Paid Ads:

    • Why it's wrong: Paid ads are not sustainable in the long term and don't build organic growth.
    • How to avoid it: Focus on creating high-quality content and engaging with your audience.

  2. Ignoring Analytics:

    • Why it's wrong: Without analytics, you can't measure what's working and what's not.
    • How to avoid it: Regularly check your metrics to adjust your strategy.

  3. Being Inauthentic:

    • Why it's wrong: People can tell when you're not genuine, and it damages trust.
    • How to avoid it: Be authentic and transparent in your posts and interactions.

Alright, now go out there and crush it

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