Learning Plan: How to rank on linkedin
Alright, let's dive into this no-BS plan to master ranking on LinkedIn, just like I do with my Anti-MBA method. Here we go:
1. ELI5 Introduction: How to Rank on LinkedIn
Imagine you have a lemonade stand, and you want everyone in the neighborhood to know about it. LinkedIn is like a giant neighborhood where professionals hang out. To rank high on LinkedIn, you need to make your lemonade stand (your content) so good that people can't help but stop and take a sip. You do this by creating content that's super valuable and engaging, just like a refreshing glass of lemonade on a hot day.
2. Core Mental Models
1. Content is King
Your content is the reason people will stop by your lemonade stand. Make it juicy and worth their time. Think of it like a Netflix show—you want people to binge-watch your posts.
2. Engagement Matters
If people like your lemonade, they'll tell their friends. On LinkedIn, this means likes, comments, and shares. Engage with others' posts to build a community around your lemonade stand.
3. Consistency is Key
Keep your lemonade stand open and stocked every day. Regularly posting high-quality content keeps your audience coming back for more.
3. Must-Know Concepts
1. SEO for LinkedIn
Just like Google, LinkedIn has its own search engine. Use relevant keywords in your posts to make them more discoverable. Think of it like putting a neon sign on your lemonade stand that says "Best Lemonade in Town."
2. Visuals Speak Louder Than Words
Pictures and videos make your lemonade stand look more appealing. Use them to break up text and make your posts more shareable.
3. Timing is Everything
Post when your audience is most active, just like opening your lemonade stand during the lunch rush. Experiment with different times to see what works best.
4. High-Impact Resources
1. "Content Chemistry" by Andy Crestodina
This book is like a recipe for making the perfect lemonade. It covers everything from understanding your audience to creating content that resonates.
2. "LinkedIn Learning: Content Marketing Foundations"
This course is like a masterclass in running a successful lemonade stand. It covers the basics of content marketing and how to apply them on LinkedIn.
3. "The Ultimate Guide to LinkedIn Content Marketing" by HubSpot
HubSpot's guide is like a cheat sheet for making sure your lemonade stand is always stocked and ready for customers. It covers SEO, engagement, and more.
5. Get-your-hands-dirty Tasks
1. Audit Your Profile
Make sure your profile is complete and looks like a professional lemonade stand. Update your bio, add a profile picture, and make sure your experience is current.
2. Create a Content Calendar
Plan your posts in advance like you plan your lemonade stand's menu. Use a calendar to ensure you're posting regularly and keeping your audience engaged.
3. Engage in LinkedIn Groups
Join relevant groups and participate in discussions. This is like attending neighborhood meetings to promote your lemonade stand and build relationships.
6. The Ultimate Test
Create a post that gets 100 likes and 10 comments within a week. This is like selling 100 cups of lemonade in one day and getting rave reviews. If you can do this, you've got the magic formula down.
7. Flashcards for Rapid Recall
Question: What's the best way to make my posts discoverable on LinkedIn?
Answer: Use relevant keywords in your posts to optimize for LinkedIn's search engine.
Question: Why is engagement important on LinkedIn?
Answer: Engagement (likes, comments, shares) helps increase the visibility of your posts and builds a community around your content.
Question: When should I post on LinkedIn?
Answer: Post when your audience is most active, which is usually during peak hours like lunchtime.
Question: What should I use in my posts to make them more appealing?
Answer: Use visuals like pictures and videos to make your posts more shareable and engaging.
Question: Why is consistency important on LinkedIn?
Answer: Consistency keeps your audience coming back for more and helps build a loyal following.
8. Common Pitfalls
1. Not Using Keywords
Failing to use relevant keywords is like putting up a sign with no words on it. Your lemonade stand will be invisible to potential customers.
2. Posting at the Wrong Time
Posting when your audience is asleep is like opening your lemonade stand at 3 AM. Nobody's going to show up.
3. Not Engaging with Others
Ignoring comments and messages is like ignoring customers coming to your stand. It makes them feel valued and more likely to come back.
There you have it, folks Follow these steps, and you'll be the king of the LinkedIn neighborhood in no time. Now, go forth and make your lemonade stand shine
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